Nissan's Turnaround Story

The company was into manufacturing cars and trucks. In 1934, the company's name was changed to Nissan Motor Co. Ltd., and in the same year, Nissan started exporting Datsuns to Asia, Australia and Central and South America. In the following year, the company's fully integrated assembly plant became functional. By 1943, Nissan inaugurated its second manufacturing plant at Yoshiwara but in the same year, due to the Second World War, production of cars and trucks was stopped. In 1944, Nissan's headquarters was shifted to Tokyo and the name was also changed to Nissan Heavy Industries Ltd. In 1945, Nissan resumed production of cars. In the following year, it shifted its headquarters back to Yokohama and diversified its operations to research and development of textile machinery.

In 1952, Nissan entered into technological co-operation with Austin Motors of UK, and in the following year it started manufacturing rocket motors. By 1957, the company had started manufacturing forklifts. In 1958, Nissan started exporting passenger cars to the US under the brand name Datsun. Along with exporting, the company also focused on establishing manufacturing units outside Japan. In 1959, Nissan established its first overseas factory at Taiwan and in the following year it established Nissan Motor Corporation in the USA. In 1961, Nissan Mexicana S.A. de C.V was established in Mexico and in the following year it commenced operations at its Oppama Plant in Japan...